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Brown Jordan Structures collection includes two all-aluminum styles

Casual Living Staff -- Casual Living, 11/5/2013 12:47:19 PM

The Serenity Solis pergola by Brown Jordan StructuresLOS ANGELES - Luxury outdoor furniture manufacturer Brown Jordan announced it has entered into a licensing agreement with Backyard America to develop and market a collection of outdoor shade structures.

The Brown Jordan Structures collection will include a breadth of exclusive designs to meet the needs of today's consumers, architects, designers and builders who seek outdoor pergolas that fit the architectural style, décor and personal taste in outdoor living environments.

"Our partnership with Backyard America represents an ideal opportunity for Brown Jordan and our customers," said Chris Carmicle, president of Brown Jordan Company. "Through the years, Brown Jordan has continued to explore new ways to create functional and inspiring outdoor settings.

"Brown Jordan Structures allows us to provide customers with another innovative element to enhance outdoor environments with the highest quality pergolas on the market, and reflects Brown Jordan's commitment to invest in building a more comprehensive offering."

Backyard America specializes in crafting premium pergola kits from low maintenance materials to provide a product that is of high quality and easy to assemble on site. The Brown Jordan Structures collection offers "simple-to-assemble outdoor shade structures with innovative designs, style and functionality to provide shelter and add interest to any outdoor living space," according to a press release.

The collection will initially be offered in two all-aluminum models, each in three popular sizes. The Serenity Solis model will have a tensioned fabric shade canopy, while the Serenity model is provided with sleek aluminum airfoil rafters.

Both models can be finished in a selection of Brown Jordan Ultra Fuse powder coat finishes to coordinate with the Brown Jordan outdoor furniture line. The shade canopy will be available in a selection of five popular Brown Jordan Suncloth fabrics.

"We are very excited and proud to be partnering with Brown Jordan to launch this new line of outdoor shade structures," said Ernie Sears, president and CEO of Backyard America. "Never before has this level of refinement and design flexibility existed in the outdoor structures category. We feel that the Brown Jordan Structures product line will offer designers of outdoor living environments an entirely new set of tools to add visual interest and functional shade to their projects.

"We are confident the collection will integrate seamlessly with the Brown Jordan brand and provide both new and existing channel partners with a highly salable and profitable line of outdoor structures for both commercial and residential settings."

"At Brown Jordan, we have been making stylish casual outdoor furnishings since 1945," said Stephen F. Elton, chief brand officer of Brown Jordan. "Now, our partnership with Backyard America will allow us to bring new Brown Jordan products to our customers-and to maintain the high standards of design and performance for which Brown Jordan is known. We're delighted to be able to bring to market a collection of elegant shade structures with such a respected partner."